Even with large amounts of followers on Instagram– this doesn’t always mean you will have an active page. Some of your followers on Instagram are following hundreds if not thousands of other accounts that could be similar to yours. What does this mean to you? You have to stand out of the crowd!
This seems easier said than done so how can this be done? I would recommend a trial and error approach on Instagram to test and see what posts activate your audiences. Try to post a variety of shots including: selfie, reverse camera, selfie stick, professional shot, video, professional video, etc. By doing this, you are better able to gauge what attracts your followers to to like, comment, tag, or even repost which equals an active page on Instagram. Also depending on what country your followers are from I would try posting at different times to support various time zones around the world.
I am a HUGE believer that you get back what you put in. This being said its all about the way you position yourself (“your brand”) on Instagram. The more creative, out-of-the-box, unique, relatable, down-to-earth you are; you will be rewarded by standing out among your fans. Think of it from the perspective of your audience:
Whats in it for them to follow you?
What is different about you than all the other accounts?
Why would they follow you rather than someone else (your unique value proposition)?
Want to activate your Instagram followers like a match? Simple as 1,2,3. Just start the conversation by asking a question if your not going to do it nobody will! By doing this you are showing your followers that you are interested in getting to know more about who they are as a person.
I also recommend following up and responding to comments individually rather than in bulk. This way you can tailor your response based on what they answered, which makes it a much more meaningful interaction on Instagram.
I also follow back my active Instagram users if I see them in my notifications. This creates a personal connection and shows your followers that yes you are a REAL person with real thoughts, feelings, emotions, questions, interpretations, and not just another picture on Instagram. This helps to establish trust and report. I will continue to mention over and over again to be the REAL YOU! Your followers were not born yesterday and can see thru the BS! The more authentic you are the easier you are able to connect with a broad range of followers from all over the world who share a similar purpose, goal, vision or idea.
In order to get likes you have to give some. I already mentioned this in my last blog post “How to get more likes on Instagram.” Instagram users are reciprocateto giving back a like if not multiple likes to the user that initiates this (YOU). What this means for you is it may not work every time, but when it does work it works really well! It is time consuming but think of it as an investment for you or your brand that could potentially help you establish an engaged Instagram community of like minded user.
What about checking out some of your active followers accounts? You could even double tap and share the love by liking a photo or two back. This sends them a message that you appreciate their time spent on your profile. Thru this you are establishing and building Instagram relationships.
I also try to like and comment on any tagged photos that are in my “photos of you”section, however only photos from public profiles on Instagram will be visible.
Like everything else in life, mimicking is just a form of flattery it’s OK to try to piggyback your Instagram idols but always remember to put your own creative spin on it so it is authentically you- and something different.