In September, when Instagram advertising became open for all advertisers this was an invitation for brands to repurpose their content.
This Instagram infographic created by Bannerwatch goes into detail about the elements of a successful Instagram ad.
You can find key questions you need to ask yourself before you post as well as some Instagram no-no’s below:
- Does your Instagram ad have a call-to-action button to tell viewers what to do when they see your ad?
- Make sure that your Instagram content and copy match to paint a story.
- What is your brands visual story? Use images that showcase behind the scenes unexpected moments.