Smart car has created an interesting Instagram experience promoting the 2016 Smart Fortwo, Β which is designed for two people as theΒ name suggests.

Two separate Instagram accounts were created: @fortwo_jake and @fortwo_jill, with each telling half of the story. First you have to place your mobile devices side by side with your favorite sidekick to scroll through “a story of the two characters’ missed connection,” says Smart car.

Want to see more? Below is a teaser video for the project:

Mark Aikman, general manager of marketing services at Smart designer Mercedes-Benz said “the smart fortwo is the perfect size for two people, just like this Instagram experience.. through interactive storytelling, Instagram users must come together to experience the story of the fortwo unfold by using a familiar platform in an unexpected way.”

What are your thoughts about this Instagram experience? Do you think it’s smart marketing?

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