Instagram has skyrocketed to over 300 million monthly active users in the last five years.
Did you know that Instagram has a much higher engagement ratio in comparison to other social networks? In fact Instagram’s ratio of interactions to followers was 140 times greater than Twitter according to Forrester research.
Don’t forget to interact with your Instagram followers! Make sure to like, follow, comment back, and repost images as they’re relevant.
Track your Instagram engagement to see what works and what doesn’t. This includes various photos, content, captions, filters and branded hashtags work best for your audience.
Create your own Instagram hashtag that you can easily track. Use this hashtag to host photo contest and promotions.
Check out this Instagram infographic created by Salesforce below for more ideas and stats!