Just in time for the Super Bowl, Instagram announced that they were rolling out 60 second video ads.
The maximum video length for video ads was 30 seconds previously, which changed from 15 seconds in September.
Drake in a T-Mobile Super Bowl commercial was featured as one of the first 60 second video ads on Instagram. They are using Instagram to showcase the extended version of the 30-second Super Bowl spot, which will air during the Super Bowl on Sunday.
What are your thoughts about 60 second advertising on Instagram?