Just in time for the Super Bowl, Instagram announced that they were rolling out 60 second video ads.

Drake and t mobile collaborate for Instagram ad

The maximum video length for video ads was 30 seconds previously, which  changed from 15 seconds in September.

Drake in a T-Mobile Super Bowl commercial was featured as one of the first 60 second video ads on Instagram. They are using Instagram to showcase the extended version of the 30-second Super Bowl spot, which will air during the Super Bowl on Sunday.

 

What are your thoughts about 60 second advertising on Instagram?

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