Can Instagram be the single biggest opportunity for social media marketing next year? Instagram has been the one social platform that hasn’t been making too much noise in comparison to Facebook, Snapchat and Twitter. Instagram’s consistency is what has made it the fastest growing platform. This Instagram infographic created by MDG Advertising proves why marketers worldwide should be incorporating Instagram into their marketing budgets.
Over half of Instagram users are under 29 and 62% are teenagers. One out of three U.S teens says that Instagram is the most important social network. There is no other platform that appeals to the aesthetically minded youth like Instagram.
Since Instagram is highly visual it is perfect for beauty brands, lifestyle brands, and fitness brands looking to capitalize on mobile eCommerce.