Above Most Recent hashtags and place pages you will see a section called Top Posts on Instagram. Top Posts appear on trending hashtags and places to show you some of the popular posts tagged with that hashtag or location.
So how do you get your picture on the Top Post section of your chosen hashtag?
Like Facebook post algorithm, Instagram Top Post algorithm is really simple. If your photo or video receives lots of comments and likes in short period of time, it has a good chance that is will go viral and get to the Top Posts page on Instagram. This post algorithm works the same for Top Location Posts.
For example, I don’t tend to use the first most popular tags in InstaTags4Likes since these tags are overused and are updated rapidly. I tend to go for the third most popular or other specialized hashtags related to my picture that stay within the Top Posts of Instagram for longer. I also try to use new hashtags for ever posts so I can attract a new audience for every picture instead of always using the same ones. I keep track of this in the custom section of the app so I can easily reference the hashtags I used for my previous post and the ones before that.
You have to be careful using InstaTags4Likes since Instagram blocks certain hashtags from showing up and they don’t update these hashtags on a regular basis. This is the main reason I go thru all the tags and check that they are up to date and working because there is no point of using a hashtag that won’t show up. Instagram removes certain hashtags if people are using the hashtag to post abusive content in a highly visible place. In order to protect the quality of the hashtag page, Instagram may hide that hashtag temporarily from both Most Recent and Top Posts on Instagram. I’ve seen this with a number of hashtags including: #curvy #snapchat #dm #like and #likes.
I would also recommend using the Instagram cap of 30 hashtags per photo. This is a way to really get your photo or video to go viral on Instagram because you have 30 times more likelihood of being in the popular section of one or more of your chosen hashtags. To make it look less spammy, I would hashtag in a future comment rather than in the initial caption.
From my experience, comments are more important than likes within the Instagram algorithm. Even if the comment is something very simple like a emoji or a yes or no to answer a questions that has been asked. This is why I can’t stress the importance of asking a question on Instagram. When you ask a question in your caption of your post on Instagram your changes of getting your photo in the Top Posts is more likely. Of course with this said, you always have to make sure you are posting a good photo or video for your audience to respond to.
This is another reason that I try to respond to all comments individually rather than in bulk right as soon as I receive them. This gives my post more interaction hence a better chance and positioning within Instagram Top Posts section.
Instagram does limit the number of @ mentions you do so you need to write something different for each comment, it could even be something as simple as a different emoji per comment.
Also after about 18 or so @ mentions you will have to type in the full name to responds to comments since Instagram also limits this. From my experience, this usually only last for about an hour and then is reset and you can start searching just typing in the first couple of letters of the users @ unless you are following them.
What I do is use InstaTags4Likes to search thru the popular section and search each hashtags to see how many hashtags are posted, the amount of likes and comments each one receives and then try to match my hashtags with my photo.
For example if I am posting a photo on the beach I would use these popular tags: #beach #bikini #blue #water so my tags are still relevant to my photo.
The good news is that it doesn’t matter if your account has 2k or 200k followers for your posts to show up with Instagram Top Posts section. What matters is that your post growth as in likes and comments is higher than others. If you don’t have a high amount of followers I would recommend liking photos before, during and after you post a picture on Instagram. I mentioned this in my previous post “How to get more likes on Instagram.”
In order to get likes you have to give some. Instagram users are reciprocateto giving back a like if not multiple likes to the user that initiates this (YOU). What this means for you is it may not work every time, but when it does work it works really well! It is time consuming but think of it as an investment for you or your brand that could potentially help you establish an engaged Instagram community of like minded user.