What is the best time of day to post on Instagram?
Since Instagram is accessed primarily on mobile devices this can be tricky to determine since users can take a quick peek at their Instagram feed at anytime and anywhere. This makes it harder to determine viewing and interaction habits vs other social networking sites.
Take into consideration these two major factors that will affect your own best time to post:
Instagram follower demographics: What age group are your followers? The “typical” adult that works a 9 to 5 job might be more likely to look at Instagram in the mornings and after work, while students may be more active later during off hours.
Instagram timezone differences: Is your target audience is from the same timezone location? If your followers are from all over the world with various timezones, then posting at specific times of day will not benefit you. I would recommend that if the majority of your followers are from North America you could start posting on Instagram from 7am EST to 9pm PST which is 12am EST.
What time slots should you try?
Try to start experimenting with these popular times for posting on Instagram:
Mornings, 7am – 9am: Since everyone is just waking up and starting their day, morning hours are good times to post. Most people often check to see what they missed on Instagram while they were sleeping.
Midday, 11am – 2pm: Since most people get a break during the lunch hour, they have some time to check social media accounts like Instagram.
Evenings, 5pm – 7pm: Since people often get chance to relax after school or work, evenings are a good time to post.
I would recommend that you track the amounts of interaction for each time slot on Instagram and make adjustments accordingly.