Can Instagram be the single biggest opportunity for social media marketing next year? Instagram has been the one social platform that hasn't been making too much noise in comparison to Facebook, Snapchat and Twitter. Instagram's consistency is what has made it the fastest growing platform. This Instagram infographic created by MDG Advertising proves why marketers worldwide should be incorporating Instagram into their marketing budgets.
Did you know that according to recent Instagram blog post, people miss on average 70 percent of their feeds. With rapid growth within the last two years, it is becoming more difficult to keep up with your Instagram feed. What does this mean to you? You may be missing posts because they are getting buried in your feed. Instagram wants to show you the moments that you care about most to improve your Instagram experience. How does this look like?
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Did you know that you can now add multiple Instagram accounts to switch back and forth without having to log out and log back in? Instagram just announced that you can now add up to 5 Instagram accounts and quickly switch between them without having to log out and log back in. Good news is that both Android and iOS are included in this 7.15 version update that is available in the App Store and the Google Play Store.
Just in time for the Super Bowl, Instagram announced that they were rolling out 60 second video ads. Drake and t mobile collaborate for Instagram ad The maximum video length for video ads was 30 seconds previously, which changed from 15 seconds in September.
Instagram has skyrocketed to over 300 million monthly active users in the last five years. Did you know that Instagram has a much higher engagement ratio in comparison to other social networks? In fact Instagram's ratio of interactions to followers was 140 times greater than Twitter according to Forrester research. How can you participate in the conversation on Instagram?
This afternoon, Instagram experienced some technical difficulties according to the company they said there was a bug in the system and that everyone’s account is fine. This did not stop the frenzy of 400 million plus users to go to Twitter to vent that their Instagram accounts have been hacked or compromised.
Smart car has created an interesting Instagram experience promoting the 2016 Smart Fortwo, which is designed for two people as the name suggests. Two separate Instagram accounts were created: @fortwo_jake and @fortwo_jill, with each telling half of the story. First you have to place your mobile devices side by side with your favorite sidekick to scroll through "a story of the two characters' missed connection," says Smart car.
In September, when Instagram advertising became open for all advertisers this was an invitation for brands to repurpose their content. Did you know that the perfect Instagram ad may vary from the perfect Instagram post? This Instagram infographic created by Bannerwatch goes into detail about the elements of a successful Instagram ad.
Have you heard of Boomerang? It is a video maker app created by Instagram. The app allows users to create short and shareable animations that play from the end to the beginning and from the beginning to the end- the name Boomerang says it all.