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Category: Advertising on Instagram

Updated chronological Instagram feed update
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How to get discovered on Instagram?

Instagram is the new social media platform for discovering new talent. Everyone from models, actresses, makeup artists to music video costars were discovered by both brands and celebrities this year.

Established models like Gigi Hadid and Kendall Jenner with millions of followers and counting are proof of this. Instagram is a perfect platform to get discovered as a designer, artist, or model.

Instagram influencer payment rates
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How can YOU make money on Instagram?

Usually it works like this. Either you contact or get contacted by the company wanting an Instagram promotion.

Depending on the size of the company and budget, they may attach a contract or Instagram ambassador agreement.

Companies that are familiar with promotions will often send you an Instagram ambassador promo packages like these:

How much are marketers spending on Instagram in 2016?
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Why does Instagram really matter?

Can Instagram be the single biggest opportunity for social media marketing next year? Instagram has been the one social platform that hasn’t been making too much noise in comparison to Facebook, Snapchat and Twitter. Instagram’s consistency is what has made it the fastest growing platform.

This Instagram infographic created by MDG Advertising proves why marketers worldwide should be incorporating Instagram into their marketing budgets.

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An Instagram story for two?

Smart car has created an interesting Instagram experience promoting the 2016 Smart Fortwo, which is designed for two people as the name suggests.

Two separate Instagram accounts were created: @fortwo_jake and @fortwo_jill, with each telling half of the story. First you have to place your mobile devices side by side with your favorite sidekick to scroll through “a story of the two characters’ missed connection,” says Smart car.

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Want to create an awesome Instagram ad?

In September, when Instagram advertising became open for all advertisers this was an invitation for brands to repurpose their content.

Did you know that the perfect Instagram ad may vary from the perfect Instagram post?

This Instagram infographic created by Bannerwatch goes into detail about the elements of a successful Instagram ad.