Instagram is the new social media platform for discovering new talent. Everyone from models, actresses, makeup artists to music video costars were discovered by both brands and celebrities this year. Established models like Gigi Hadid and Kendall Jenner with millions of followers and counting are proof of this. Instagram is a perfect platform to get discovered as a designer, artist, or model.
Usually it works like this. Either you contact or get contacted by the company wanting an Instagram promotion. Depending on the size of the company and budget, they may attach a contract or Instagram ambassador agreement. Companies that are familiar with promotions will often send you an Instagram ambassador promo packages like these:
Can Instagram be the single biggest opportunity for social media marketing next year? Instagram has been the one social platform that hasn't been making too much noise in comparison to Facebook, Snapchat and Twitter. Instagram's consistency is what has made it the fastest growing platform. This Instagram infographic created by MDG Advertising proves why marketers worldwide should be incorporating Instagram into their marketing budgets.
Did you know that according to recent Instagram blog post, people miss on average 70 percent of their feeds. With rapid growth within the last two years, it is becoming more difficult to keep up with your Instagram feed. What does this mean to you? You may be missing posts because they are getting buried in your feed. Instagram wants to show you the moments that you care about most to improve your Instagram experience. How does this look like?
Just in time for the Super Bowl, Instagram announced that they were rolling out 60 second video ads. Drake and t mobile collaborate for Instagram ad The maximum video length for video ads was 30 seconds previously, which changed from 15 seconds in September.
Instagram has skyrocketed to over 300 million monthly active users in the last five years. Did you know that Instagram has a much higher engagement ratio in comparison to other social networks? In fact Instagram's ratio of interactions to followers was 140 times greater than Twitter according to Forrester research. How can you participate in the conversation on Instagram?
Smart car has created an interesting Instagram experience promoting the 2016 Smart Fortwo, which is designed for two people as the name suggests. Two separate Instagram accounts were created: @fortwo_jake and @fortwo_jill, with each telling half of the story. First you have to place your mobile devices side by side with your favorite sidekick to scroll through "a story of the two characters' missed connection," says Smart car.
In September, when Instagram advertising became open for all advertisers this was an invitation for brands to repurpose their content. Did you know that the perfect Instagram ad may vary from the perfect Instagram post? This Instagram infographic created by Bannerwatch goes into detail about the elements of a successful Instagram ad.
As Instagram celebrates it's fifth birthday and over 400 million followers Tuesday, they confirmed top five accounts for the first time. Congrats to Taylor Swift for being number one and reaching 49.7 million followers on Instagram.
Why should Instagram be your businesses first consideration for advertising initiatives? Instagram users are very engaged with branded content. Instagram has seen a substantial increase in engagement per post for top brands in recent years.