Did you know that 88.2% of US companies use at least one social media platform this year? With this said, not all social platforms are growing at the same rate. According to the new eMarketers forecast, marketers are flocking to Instagram. 32.3% of US companies with 100 employees or more will use Instagram for marketing in 2015. This number will increase by 16.5% to 48.8% in 2016. 70.7% of US companies will use Instagram for marketing by 2017.
Do you want increased brand recognition? As a social media platform, Instagram is an effective way to do this. With advertising options now available for all advertisers, integrating Instagram with your brand's marketing approach helps build your brand, grow your business, and reach a wider audience and younger demographic.
Why should Instagram be your businesses first consideration for advertising initiatives? Instagram users are very engaged with branded content. Instagram has seen a substantial increase in engagement per post for top brands in recent years.
Since Facebook doesn't talk much about money they make off Instagram, there are many speculations made. The most recent being MofettNathanson, an analyst firm which predicted today that Instagram will bring in $600 million in revenue over the next year. This number is only expected to increase within the next two to three years with revenues forecast at $1.8 billion.