Can Instagram be the single biggest opportunity for social media marketing next year? Instagram has been the one social platform that hasn't been making too much noise in comparison to Facebook, Snapchat and Twitter. Instagram's consistency is what has made it the fastest growing platform. This Instagram infographic created by MDG Advertising proves why marketers worldwide should be incorporating Instagram into their marketing budgets.
Have you heard of Boomerang? It is a video maker app created by Instagram. The app allows users to create short and shareable animations that play from the end to the beginning and from the beginning to the end- the name Boomerang says it all.
Did you know that 88.2% of US companies use at least one social media platform this year? With this said, not all social platforms are growing at the same rate. According to the new eMarketers forecast, marketers are flocking to Instagram. 32.3% of US companies with 100 employees or more will use Instagram for marketing in 2015. This number will increase by 16.5% to 48.8% in 2016. 70.7% of US companies will use Instagram for marketing by 2017.
Instagram was founded by Kevin Systrom and Mike Krieger in 2010, when social media was heading a new direction. Facebook started the social bandwagon, followed by Twitter. What do people like sharing the most? It's no surprise that people like sharing pictures and Instagram was born.
Why should Instagram be your businesses first consideration for advertising initiatives? Instagram users are very engaged with branded content. Instagram has seen a substantial increase in engagement per post for top brands in recent years.