Just in time for the Super Bowl, Instagram announced that they were rolling out 60 second video ads. Drake and t mobile collaborate for Instagram ad The maximum video length for video ads was 30 seconds previously, which changed from 15 seconds in September.
Instagram has skyrocketed to over 300 million monthly active users in the last five years. Did you know that Instagram has a much higher engagement ratio in comparison to other social networks? In fact Instagram's ratio of interactions to followers was 140 times greater than Twitter according to Forrester research. How can you participate in the conversation on Instagram?
Smart car has created an interesting Instagram experience promoting the 2016 Smart Fortwo, which is designed for two people as the name suggests. Two separate Instagram accounts were created: @fortwo_jake and @fortwo_jill, with each telling half of the story. First you have to place your mobile devices side by side with your favorite sidekick to scroll through "a story of the two characters' missed connection," says Smart car.
Why should Instagram be your businesses first consideration for advertising initiatives? Instagram users are very engaged with branded content. Instagram has seen a substantial increase in engagement per post for top brands in recent years.
Since Facebook doesn't talk much about money they make off Instagram, there are many speculations made. The most recent being MofettNathanson, an analyst firm which predicted today that Instagram will bring in $600 million in revenue over the next year. This number is only expected to increase within the next two to three years with revenues forecast at $1.8 billion.