Did you know that according to recent Instagram blog post, people miss on average 70 percent of their feeds. With rapid growth within the last two years, it is becoming more difficult to keep up with your Instagram feed. What does this mean to you? You may be missing posts because they are getting buried in your feed. Instagram wants to show you the moments that you care about most to improve your Instagram experience. How does this look like?
In September, when Instagram advertising became open for all advertisers this was an invitation for brands to repurpose their content. Did you know that the perfect Instagram ad may vary from the perfect Instagram post? This Instagram infographic created by Bannerwatch goes into detail about the elements of a successful Instagram ad.
Since Facebook doesn't talk much about money they make off Instagram, there are many speculations made. The most recent being MofettNathanson, an analyst firm which predicted today that Instagram will bring in $600 million in revenue over the next year. This number is only expected to increase within the next two to three years with revenues forecast at $1.8 billion.