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Tell your story with a 60 second ads on Instagram?

Just in time for the Super Bowl, Instagram announced that they were rolling out 60 second video ads. Drake and t mobile collaborate for Instagram ad The maximum video length for video ads was 30 seconds previously, which changed from 15 seconds in September.

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An Instagram story for two?

Smart car has created an interesting Instagram experience promoting the 2016 Smart Fortwo, which is designed for two people as the name suggests. Two separate Instagram accounts were created: @fortwo_jake and @fortwo_jill, with each telling half of the story. First you have to place your mobile devices side by side with your favorite sidekick to scroll through "a story of the two characters' missed connection," says Smart car.

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Do you understand how Instagram advertising works?

Do you want increased brand recognition? As a social media platform, Instagram is an effective way to do this. With advertising options now available for all advertisers, integrating Instagram with your brand's marketing approach helps build your brand, grow your business, and reach a wider audience and younger demographic.

Instagram will bring in $600 million in advertising revenue over the next year
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How did Facebook turn Instagram into a $5 billion business?

Since Facebook doesn't talk much about money they make off Instagram, there are many speculations made. The most recent being MofettNathanson, an analyst firm which predicted today that Instagram will bring in $600 million in revenue over the next year. This number is only expected to increase within the next two to three years with revenues forecast at $1.8 billion.

Instagram’s app-install ads shows more engaged users
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How are Instagram ads doing?

Did you know that Instagram ads could change the app industry by attracting more engaged users? Adjust, a mobile analytics firm just released a private beta test study of how well users engaged with the apps downloaded on photo sharing network Instagram.