On Tuesday, Instagram the popular photo sharing app announced that users will now be able to follow specific hashtags on Instagram. What does this mean to you? You can now follow hashtags that interest you the same as they would follow a user profile.
Since Instagram is accessed primarily on mobile devices this can be tricky to determine since users can take a quick peek at their Instagram feed at anytime and anywhere. This makes it harder to determine viewing and interaction habits vs other social networking sites. Take into consideration these two major factors that will affect your own best time to post:
Can Instagram be the single biggest opportunity for social media marketing next year? Instagram has been the one social platform that hasn't been making too much noise in comparison to Facebook, Snapchat and Twitter. Instagram's consistency is what has made it the fastest growing platform. This Instagram infographic created by MDG Advertising proves why marketers worldwide should be incorporating Instagram into their marketing budgets.
Did you know that according to recent Instagram blog post, people miss on average 70 percent of their feeds. With rapid growth within the last two years, it is becoming more difficult to keep up with your Instagram feed. What does this mean to you? You may be missing posts because they are getting buried in your feed. Instagram wants to show you the moments that you care about most to improve your Instagram experience. How does this look like?
Smart car has created an interesting Instagram experience promoting the 2016 Smart Fortwo, which is designed for two people as the name suggests. Two separate Instagram accounts were created: @fortwo_jake and @fortwo_jill, with each telling half of the story. First you have to place your mobile devices side by side with your favorite sidekick to scroll through "a story of the two characters' missed connection," says Smart car.
In September, when Instagram advertising became open for all advertisers this was an invitation for brands to repurpose their content. Did you know that the perfect Instagram ad may vary from the perfect Instagram post? This Instagram infographic created by Bannerwatch goes into detail about the elements of a successful Instagram ad.
Have you heard of Boomerang? It is a video maker app created by Instagram. The app allows users to create short and shareable animations that play from the end to the beginning and from the beginning to the end- the name Boomerang says it all.
Did you know that 88.2% of US companies use at least one social media platform this year? With this said, not all social platforms are growing at the same rate. According to the new eMarketers forecast, marketers are flocking to Instagram. 32.3% of US companies with 100 employees or more will use Instagram for marketing in 2015. This number will increase by 16.5% to 48.8% in 2016. 70.7% of US companies will use Instagram for marketing by 2017.
Why should Instagram be your businesses first consideration for advertising initiatives? Instagram users are very engaged with branded content. Instagram has seen a substantial increase in engagement per post for top brands in recent years.
Did you know that Instagram is now 1/3 as big as parent company Facebook? The photo and video sharing app Instagram announced Tuesday in a blog post that they just hit 400 million monthly active users.