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Category: Internet marketing

What is the best time to post on Instagram?
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What is the best time to post on Instagram?

Since Instagram is accessed primarily on mobile devices this can be tricky to determine since users can take a quick peek at their Instagram feed at anytime and anywhere. This makes it harder to determine viewing and interaction habits vs other social networking sites.

Take into consideration these two major factors that will affect your own best time to post:

How much are marketers spending on Instagram in 2016?
Advertising 0

Why does Instagram really matter?

Can Instagram be the single biggest opportunity for social media marketing next year? Instagram has been the one social platform that hasn’t been making too much noise in comparison to Facebook, Snapchat and Twitter. Instagram’s consistency is what has made it the fastest growing platform.

This Instagram infographic created by MDG Advertising proves why marketers worldwide should be incorporating Instagram into their marketing budgets.

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An Instagram story for two?

Smart car has created an interesting Instagram experience promoting the 2016 Smart Fortwo, which is designed for two people as the name suggests.

Two separate Instagram accounts were created: @fortwo_jake and @fortwo_jill, with each telling half of the story. First you have to place your mobile devices side by side with your favorite sidekick to scroll through “a story of the two characters’ missed connection,” says Smart car.

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Want to create an awesome Instagram ad?

In September, when Instagram advertising became open for all advertisers this was an invitation for brands to repurpose their content.

Did you know that the perfect Instagram ad may vary from the perfect Instagram post?

This Instagram infographic created by Bannerwatch goes into detail about the elements of a successful Instagram ad.

Marketers are rapidly embracing Instagram in 2015 and beyond
Digital communications 0

Did you know the number of companies using Instagram will double within the next year?

Did you know that 88.2% of US companies use at least one social media platform this year? With this said, not all social platforms are growing at the same rate. According to the new eMarketers forecast, marketers are flocking to Instagram.

32.3% of US companies with 100 employees or more will use Instagram for marketing in 2015. This number will increase by 16.5% to 48.8% in 2016. 70.7% of US companies will use Instagram for marketing by 2017.