Just in time for the Super Bowl, Instagram announced that they were rolling out 60 second video ads. Drake and t mobile collaborate for Instagram ad The maximum video length for video ads was 30 seconds previously, which changed from 15 seconds in September.
Smart car has created an interesting Instagram experience promoting the 2016 Smart Fortwo, which is designed for two people as the name suggests. Two separate Instagram accounts were created: @fortwo_jake and @fortwo_jill, with each telling half of the story. First you have to place your mobile devices side by side with your favorite sidekick to scroll through "a story of the two characters' missed connection," says Smart car.
In September, when Instagram advertising became open for all advertisers this was an invitation for brands to repurpose their content. Did you know that the perfect Instagram ad may vary from the perfect Instagram post? This Instagram infographic created by Bannerwatch goes into detail about the elements of a successful Instagram ad.
Have you heard of Boomerang? It is a video maker app created by Instagram. The app allows users to create short and shareable animations that play from the end to the beginning and from the beginning to the end- the name Boomerang says it all.