Can Instagram be the single biggest opportunity for social media marketing next year? Instagram has been the one social platform that hasn't been making too much noise in comparison to Facebook, Snapchat and Twitter. Instagram's consistency is what has made it the fastest growing platform. This Instagram infographic created by MDG Advertising proves why marketers worldwide should be incorporating Instagram into their marketing budgets.
Instagram was founded by Kevin Systrom and Mike Krieger in 2010, when social media was heading a new direction. Facebook started the social bandwagon, followed by Twitter. What do people like sharing the most? It's no surprise that people like sharing pictures and Instagram was born.
I find it ironic that people think that "social" media is like a fax machine. When in reality social media is the farthest thing from a fax machine (not to mention from different eras!) its all about being SOCIAL and starting the communication on Instagram.
Even with large amounts of followers on Instagram– this doesn’t always mean you will have an active page. Some of your followers on Instagram are following hundreds if not thousands of other accounts that could be similar to yours. What does this mean to you?