Instagram is the new social media platform for discovering new talent. Everyone from models, actresses, makeup artists to music video costars were discovered by both brands and celebrities this year. Established models like Gigi Hadid and Kendall Jenner with millions of followers and counting are proof of this. Instagram is a perfect platform to get discovered as a designer, artist, or model.
Since Instagram is accessed primarily on mobile devices this can be tricky to determine since users can take a quick peek at their Instagram feed at anytime and anywhere. This makes it harder to determine viewing and interaction habits vs other social networking sites. Take into consideration these two major factors that will affect your own best time to post:
Just in time for the Super Bowl, Instagram announced that they were rolling out 60 second video ads. Drake and t mobile collaborate for Instagram ad The maximum video length for video ads was 30 seconds previously, which changed from 15 seconds in September.
In September, when Instagram advertising became open for all advertisers this was an invitation for brands to repurpose their content. Did you know that the perfect Instagram ad may vary from the perfect Instagram post? This Instagram infographic created by Bannerwatch goes into detail about the elements of a successful Instagram ad.