Do you want increased brand recognition? As a social media platform, Instagram is an effective way to do this. With advertising options now available for all advertisers, integrating Instagram with your brand's marketing approach helps build your brand, grow your business, and reach a wider audience and younger demographic.
Since Facebook doesn't talk much about money they make off Instagram, there are many speculations made. The most recent being MofettNathanson, an analyst firm which predicted today that Instagram will bring in $600 million in revenue over the next year. This number is only expected to increase within the next two to three years with revenues forecast at $1.8 billion.