Instagram is the new social media platform for discovering new talent. Everyone from models, actresses, makeup artists to music video costars were discovered by both brands and celebrities this year. Established models like Gigi Hadid and Kendall Jenner with millions of followers and counting are proof of this. Instagram is a perfect platform to get discovered as a designer, artist, or model.
As Instagram celebrates it's fifth birthday and over 400 million followers Tuesday, they confirmed top five accounts for the first time. Congrats to Taylor Swift for being number one and reaching 49.7 million followers on Instagram.
I find it ironic that people think that "social" media is like a fax machine. When in reality social media is the farthest thing from a fax machine (not to mention from different eras!) its all about being SOCIAL and starting the communication on Instagram.